Even though they are tiny in comparison to the whole event organisation, badges are hugely important. The success of your event hinges on 2 things, people being able to either network or exhibitors gaining the details of the attendees and enticing people to come to your event because it will be time well spent. One way you can create a buzz is by having innovative badges to make you stand out from the crowd. Here are few of my favourites.
1. Use old beer mats
They are available on auction sites and with a label stuck onto one side with the event name and delegate details, it would make your event stand out from the crowd. With a hole made at the top, a lanyard can easily be attached.
2. Old postcards
These are A6 size generally and with the same treatment as a beer mat, a lanyard can be attached. Cover up the address with the event and delegate details.
3. Programme badges
Print out a large badge which has a precis of the event programme details on one side and the event and delegate details on the other. This cuts down on the amount of printed material you'll need for your event.
4. Sticky label
But not just any sticky label, one printed out with an emoji or any sort of character or logo that fits with your event.
5. Wristbands with bar codes
More expensive than the others, but this can be printed with a QR code to combine discounts and exclusive entry into certain areas of the event, along with the delegates' details. In fact, the more I think about this one, the more I like it.
6. Cartoon badges
Have people onsite who can generate cartoons of the delegate which can then be printed onto the badge. You could have so much fun with this.
7. Areas of interest badges
When a delegate signs up and registers interest in certain areas of the event, make sure these are printed along with the event and delegate details, as a reminder.
8. Crochet or knitted squares
For crafty type events, create a badge out of either crochet, knitting or any other type of craft material. Print out the badge as normal, punch a hole in it and attach the lanyard through the card and crafty square.
9. Delegates get creative
You could create a social media competition for the delegates to craft their own badge background (as in number 8 above) and then attach their lanyard to their creation. Good social media publicity for your event.
10. Just a QR code
Print a QR code onto plastic which is then stuck onto an arm or hand. These are simply read by barcode readers for speed and convenience.
11. Would like to meet ...
When people sign up, they indicate the industry/company/area of interest/etc they would like to network with. This is printed onto the badge and networkers identify others they would like to meet quickly. A bit like speed dating.
I love the idea of crocheted or knitted event badges, but then I like crafty things. Whatever you chose, memorable badges and preparation will mean that your event will be useful for both exhibitor, networker or delegate.
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